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APT Foundation
Central Treatment Unit (CTU) is the APT Foundation's outpatient services clinic. CTU has recently initiated a new menu of services i.e. an Intensive Outpatient Program (IOP), which was designed to enhance APT's overall services and to improve CTU's financial performance.
The Outreach Team will work with the APT Foundation to develop a marketing plan for CTU. The project will involve identifying the potential market for CTU's services, understanding and examining the decision-making process and finally making recommendations toward a marketing strategy focused on how APT can better market CTU's services, based on the analysis above.
City of New Haven/Town Green Special Services District
The Greater New Haven Transit District has acquired four battery powered electric trolleys to improve mobility in New Haven's downtown through environmentally friendly means. The city would like to boost ridership and encourage city residents to take advantage of this free "green" means of transportation. As part of this effort, the city has asked an SOM Outreach team to conduct a Market Assessment. The project involves: estimating total potential demand and market receptivity using survey techniques; and using survey results to assess the trolley target market so as to better define the city's route choice and marketing strategy.
Great Valley Chamber of Commerce
The Greater Valley Chamber of Commerce is a returning SOM Outreach client. The Outreach Team was brought in to provide support for its Naugatuck River Valley Economic Development Initiative. An Outreach team worked with the Chamber last year, and recommended a comprehensive marketing strategy for downtown Ansonia which included a recommendation to establish an Arts District.
This year's project will seek to develop a business retention and recruitment program to serve the communities of Ansonia, Derby, Seymour, Shelton, Beacon Falls and Oxford. This year's Outreach team will conduct an analysis of the existing business composition, examine growth trends in the past and its implications for future growth trends, identify the assets within the communities (i.e. labor, land, funding) and finally provide recommendations toward a regional marketing strategy focused on business retention and recruitment, based on the above analysis.
Jewish Community Center of Greater New Haven (JCC)
The Jewish Community Center (JCC) came to SOM Outreach for the first time in 2002. It has recently launched the Center Café, a kosher dairy restaurant serving members, guests and patrons of the center. The Outreach team is working with the JCC to conduct an operational analysis of the Center Café, focusing on staffing, purchasing, and inventory control issues. Based on the information collected in surveys and interviews, SOM Outreach will make recommendations to the JCC to assist the efficient and profitable management of this venture.
Mary Wade Home, Inc.
SOM Outreach worked with the organization to examine the financial feasibility of alternative sources of funding within the framework of the mission. They also studied the implications to operational elements and possible cost reduction strategies. The final deliverable included an analysis of the pros and cons and a recommendation for future action.
Mutual Housing Association of South Central CT, Inc. (MHA)
MHA is a nonprofit organization that develops, owns, and operates permanently affordable quality housing throughout New Haven County. Currently. MHA owns and manages more than 130 units of affordable housing, with more than 200 units in the pipeline.
MHA is currently designing an organizational strategy more responsive to its client needs. To help in doing this, an Outreach team is working with MHA to: develop client interview tools; conduct a market needs assessment using these tools; and, based on this needs assessment, make marketing recommendations as to how MHA can best communicate its strategy.
Projects for a New Millennium
Projects for a New Millennium is a returning SOM Outreach client. This year's project team is working with the Creative Director to design a strategic plan for the organization's future growth. Students have conducted surveys to benchmark Projects 2K's existing internal structure against similar organizations, and will be making recommendations based on this information. The project team is also assessing the viability of future development plans to help the organization determine how to focus its fundraising efforts most effectively.
Sail Connecticut
The organization came to SOM Outreach for help with the Board of Directors and a strategy for future growth. The project team conducted research in best practices and proposed a solution to make the Board more effective through changes in the structure, communications, and operations. The team also proposed a continuous process for strategic planning. The recommendations included an implementation plan in both areas.
Youth Continuum
Youth Continuum meets the crisis needs of homeless and at-risk youth while helping them to work toward long-term independence. Youth Continuum recognizes the unreliable nature of government funding, and it would like to initiate an entrepreneurial venture. It proposes leveraging its existing expertise in providing stability to at-risk adolescents to offer local colleges and universities support services for their at-risk students.
The Outreach team worked to further develop the entrepreneurial venture. Specifically, the team assessed the potential market which involved conducting market research to size the need in the market and created a revenue model which involved understanding the size of the market and the demand for the product. The team's work culminated in a presentation to the Board of Directors.
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