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The Connecticut Children’s Museum
The museum first came to SOM Outreach when it consisted of a
board of directors and a vision of creating a family learning
environment based on the theory of "multiple
intelligences." SOM Outreach developed strategic and
marketing plans for the museum consisting of a collection of
grant opportunities, operational profiles of other museums,
census data, and marketing opportunities in the surrounding
area. The museum opened, and a subsequent SOM Outreach team
worked with it to create a Web site.
Women and Families Center (formerly the YWCA Family
Center)
The former local YWCA branch is a three-time client of SOM
Outreach. The organization came to SOM Outreach for help in
determining whether to disaffiliate from the national
organization and become an independent agency. The project
team conducted surveys and individual interviews and presented
an analysis of the findings. Based on the team's
recommendations, the client voted to disaffiliate from the
YWCA. The following year, SOM Outreach created a strategy for
disaffiliation and a marketing plan addressing the threats and
opportunities for the new agency to be named the Women and
Families Center. The year after that, an SOM Outreach team
conducted a feasibility study for outreach, marketing and
fundraising to develop the market for the agency's services.
Community Mediation
SOM Outreach conducted a strategic assessment of the
organization, focusing on its strengths, weaknesses,
opportunities, and threats. After using a survey and a series
of interviews and focus groups to collect data, the team made
a series of recommendations for improvement of service and
organizational effectiveness. A subsequent SOM Outreach team
focused on the organizational issues by examining existing
volunteer, staff, and board roles and determining how roles
ought to change, including an implementation strategy.
New Haven Homeless Resource Center
SOM Outreach developed a strategic business plan for
"CenterTalk", a newspaper focused on homelessness,
designed to raise awareness and to provide training and
employment opportunities for Center users. Recommendations
were made in the areas of operations, marketing and
advertising, staffing and training, and budgeting.
Spill Records
SOM Outreach created an Internet marketing strategy to promote
the launch of a local artist's forthcoming CD. The team made
recommendations on affiliate programs, advertising and
interactive elements for fans, and e-commerce relationships.
The final report included a break-even analysis for production
of CDs, a fan survey and Web site information.
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