Professor of Marketing & Director of the Yale Center for Customer Insights
Ravi Dhar is Professor of Marketing and Co-director of The Center for Customer Insights at the Yale School of Management. He also has an affiliated appointment as Professor of Psychology in the Department of Psychology, Yale University.
He is an expert in consumer behavior and branding, marketing management and marketing strategy. He has consulted to companies in a wide variety of industries, including financial services, high tech and luxury goods. His research involves using psychological and economic principles to identify successful consumer and competitive strategies in the offline and online marketplace. He has been involved in pioneering work in understanding the different factors that influence consumer preference formation and choice.
His work has been mentioned in Business Week, The
New York Times, The Financial Times, The Wall Street Journal,
The Economist, USA Today and other popular media. He has been
a visiting professor at HEC Graduate School of Management in Paris,
at Erasmus University in the Netherlands, and at the Graduate School
of Business, Stanford University.
He has written more than 25 articles in the leading marketing journals
and serves on the editorial boards of leading marketing journals,
such as Journal of Consumer Research, Journal of Marketing Research,
and Marketing Science. He has led marketing seminars for
senior executives in Asia, Europe, North and South America.
