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Friday,
October 19, 2007
10:00 AM - 5:00 PM
Yale School of Management
55
Hillhouse Avenue (GM Room)
New Haven, Connecticut 06520
Innovating and Marketing in an
Accelerated Marketspace
Global competitors and proliferation of
new technology into the media and the marketplace has increased the
challenges for marketers. Tenure of managers, along with product life
cycles are becoming shorter, creating the need to experiment quickly with
new products, new ways of communicating, creating the need for innovating
constantly. What remains the same and what needs to be adapted? How
do companies handle these challenges?
Our 2007
conference will feature two prominent marketing executives as keynote
speakers:
Dan Henson, Vice President
and Chief Marketing Officer of General
Electric, & Antonio J. Lucio,
Senior Vice President, Chief Innovation
and Health & Wellness Officer PepsiCo,
Inc; who will discuss their organizations’ marketing
challenges and opportunities followed by a panel discussion.
Corporate
sponsorship opportunities are still available, email Jeanne Hayes for more information.
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