| General Requirements for any Concentration:
12 units from the required list, as specified. Proficiency (i.e., a grade
of Distinction or Proficient) in all 12 units. Not all courses approved
for a Concentration are given every year; courses taken in a prior year
may be used. |
| |
| Marketing:
4 units from each group are required. |
Group
I
|
| MGT
558 |
|
Consumer Behavior |
4 units
|
| MGT
851 |
|
Listening to the Customer |
2 units
|
| MGT
852 |
|
Strategic Market Measurement |
2 units
|
| |
Group
II
|
| MGT
551 |
|
E-Business and Marketing |
4 units |
| MGT
559 |
|
Marketing Strategy |
4 units |
| MGT
853 |
|
Services Marketing: Strategies
for Nonprofits and For-profits |
2 units
|
| |
| Group
III |
| MGT
554 |
|
Advertising Management |
4 units |
| MGT
555 |
|
Pricing Strategy |
4 units
|
| MGT
557 |
|
Product Planning & Development |
4 units
|
|
| MGT
552 |
|
Channels of Distribution |
4 units |
|
|
|
|
