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Career ResourcesWebsitesHotJobs Areas to ExploreAdvertising & Public Relations 
Advertising & Public Relations: Overview Ever want to improve the way ads run on TV? Or the radio, the 'net or on billboards? How about helping manage the rollout of new products and working to improve the perception of those products by the media? If these possibilities interest you, then you could be well suited to a career in advertising or public relations (PR). The core activity is to take a product whether it be Snapple or Caterpillar heavy machinery and construct promotional campaigns that get people excited about the product. On the PR side you will help to manage the perception of the products. Of course, PR is about much more as well. PR firms help companies, non-profits and governments manage everything from speeches and the look of brochures to major crises. Sometimes it's hard to tell where PR and advertising are different. These days, in fact, many organizations in the business refer to themselves as "strategic marketing communications consultants." Overstretched or not, there's no doubt that this field will continue to change, offering tremendous opportunities to someone with an interest in the area.
Market researchers figure out what drives people to buy Cheerios, Chevrolets and Chimichangas. Market researchers are applied consumer behaviouralists, combining quantitative data with their understanding of how markets work to better promote a product. Market researchers use tools such as statistical analysis packages, surveys, focus groups and new product tests to help achieve success for a product. Work as a market researcher is both interesting and potentially lucrative. The field is booming and with ever-improving data from places such as supermarket scanners and the web, there is no doubt that this field has a bright future.
Business careers don't have to involve high-stress management, financial finagling or marketing a product you don't like. If you'd rather not flog Cheetos; if you're looking for something that's a little more meaningful, then the field of non-profit may be just for you. Non-profit organizations along with other non-business functions such as governments account for over 20% of the economic activity in the United States. This is a large sector with opportunities you shouldn't overlook. One of the most interesting aspects of non-profit careers is the experience you will gain early on. The non-profit career can require the individual to perform all functions found in other marketing careers. The opportunity to make "traditional" marketing decisions at an early age intrigue and draw many individuals to the non-profit field. Non-profit is your chance to make a difference. A real chance to contribute to society and grow while your at it.
Product managers are responsible for the marketing and development of products such as sports cars, insurance policies, and sporting goods. Product managers are both strategic and tactical. Strategic because they responsible for positioning a product, assessing the competition and thinking about the future.Tactical because they are in the field developing appropriate promotional campaigns, talking to reps about what customers want and think and doing the day-to-day sales tracking that's required for any major product category. Product management professionals are excited about their ability to manage and strengthen brands. They are at the vortex of company life because their decisions directly affect the success of a business.
Retail is one of the fastest growing, most dynamic parts of the world economy. Careers in retail are people-oriented, fast-paced and exciting. Retailing is worth taking a good look at, particularly if you are looking for a service-oriented, entrepreneurial profession. The options are many including store management, buying, merchandising and central management. There's also the booming area of e-tailing (online retail). If you have an interest in technology, marketing and retail, this may be the area for you. Source - Careers in Marketing |
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