The American Marketing Association (AMA) is the leading academic association and publisher of Journal of Marketing, Journal of Marketing Research and other journals.

Founded in 1917, the Direct Marketing Association (DMA) is today the largest trade association for businesses interested in direct, database, and interactive global marketing, with about 5,200 member companies from the United States and 44 foreign nations on six continents.

The Business Marketing Association (BMA) is dedicated to serving the professional, educational and career development needs of business-to-business marketers.

To expand direct and interactive marketing education and to attract new talent, the Direct Marketing Educational Foundation conducts programs for students and professors. The Foundation publishes teaching resources, career information, and an academic research journal.

The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide.