Yue Yuan, Horizon Research Group (China)

Victor Yuan is chairman of the board and founder and president of Horizon Research Consultancy Group which was founded in 1992. Mr. Yuan has had 20 years of experiences in professional marketing, social research and policy analysis, and management consulting. He has published more than 400 research reports, papers, books, and translation works on law, economics, sociology, politic science and culture. He has profound experience especially in the areas such as social group culture, branding and empirical methodology of design for marketing strategy and public policy.

Mr. Yuan also serves as a long-term and strategic consultant for renowned multinational and domestic media and corporations both in China and abroad. Mr. Yuan is a highly recognized public figure nationwide and is a frequent speaker on areas of market research, consulting, strategy, social trends, etc. in China. He has been anchor of business TV show “Brainstorming” for two years in Shanghai. This show was recently rated as No. 1 business TV talk show in Chinese in Asia by an Singaporean-based Asian TV Festival.

Mr. Yuan holds a Ph.D. in sociology from Peking University and MPA from the John F. Kennedy School of Government, Harvard University. He is Vice President of China Marketing Research Association and President of Beijing Consulting Association (BCA). In addition, he is ESOMAR Representative and Chairman of China area and Director of board and vice Chairman, Association of Management Consulting Firms (AMCF) headquartered in New York.