Judson's unique approach is to "battle test" his innovative theories by founding real businesses based on his evolving principles. These practical tests of his theories, combined with his extensive research, then form the basis for his widely acclaimed books.

He was named by Advertising Age as one of the nation's leading interactive marketers in the magazine's first-ever list. In awarding this honor, the magazine described Judson as a "marketer's marketer."

Judson's book, Go It Alone! The Secret to Building a Successful Business on Your Own, is the first clear statement of how individuals, working on their own, can now create substantial businesses without raising capital and without hiring employees. Go It Alone was recognized by Library Journal as one of the best business books of the year. He is also the author of the nationwide bestseller NetMarketing and HyperWars (with Kate Kelley). As the former general manager of Time Inc. New Media, Judson was one of the founders of Time Warner's pioneering Internet initiatives. He has served as a member of the board of directors, or on the advisory board, of several major internet start-ups. He is frequently quoted for his views on business on the web in the national media, including The Wall Street Journal, The New York Times, Advertising Age, and Business Week.